Bride of Stupid Marketing Tricks

Here’s another one of my favorites: “You deserve this.”

This one is particularly popular on the cable shopping channels. Translated, it really means: “Its okay to be greedy this one time.”

Can’t afford it? Already in too much debt? Wife/husband going to jump all over you for the money you spend on it?

Blow ’em off! Get in their face! You work hard, too. You put up with a lot of crud. They have nice things. You never splurge on yourself. Now is your time. You deserve this. And don’t let anyone else tell you differently.

This ad strategy can bring out the absolute worst in any of us, especially if it catches us at the right moment. It pits us against our better instincts and the people that are closest to us, inviting us to make a greedy powerplay.

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